Why? Because we like him! I think people want to celebrate MickeyвЂ™s birthday because it reminds them of everything they love about Disney.Дuring the past decades, celebrating Mickey's birthday was a major event for the Disney Company and resulted in much publicity (and many different financial rewards for the company) and of course, the appreciation of many Disney fans.ДЄs I have written before in the early days, Mickey did not have an official birthday and it was celebrated anytime from the end of September through the beginning of December. However, even though Mickey has had some amazing birthdays, I think that today, more than ever, he deserves even more to be celebrated. This last August, I spent the day quietly by myself with about a half dozen short e-mails sending me best wishes but Mickey deserves so much more. Of course, I have gotten to the age where I no longer celebrate my birthday even though I am decades younger than Mickey. So, that is why the Disney Company did not celebrate Mickey Mouse's 75th birthday in 2003, but in a smaller fashion celebrated '75 Years WITH Mickey.' (How you can celebrate 75 years with someone but not acknowledge that they are at least 75 years old is beyond my poor powers of reasoning.) We do, however, celebrate anniversaries of real-world events, as they can be effective marketing tools-especially with adult fans who like the idea that Disney has been around a long time.'ДЄlthough the One Disney Initiative killed those theme park celebrations as well when it came to honoring milestones at individual parks. As a company, we feel our characters are timeless and therefore don't mark the passage of time. In fact, they havenвЂ™t for nearly a decade.ДЄccording to Chris Curtin of Synergy and Special Projects in a statement from 2003: 'We particularly worry about this when it comes to children, whose understanding and appreciation of our characters can be undermined by suggesting they have real-world ages. The Disney Company is really not celebrating Mickey Mouse's birthday this month.

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